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Terms of Use | Privacy | Copyright
| Affiliate Agreement | Quality
Acceptance
Web pages rely on advertising to provide you with content that
is free of charge or at a nominal cost. Advertising also plays an
important role in helping consumers make informed decisions about
products and services.
ExitExchange® is a leading provider of centralized ad management
services. We deliver ads on the Internet, linking website visitors
with ads that are relevant to their interests and needs. Our customers
are websites, advertisers and ad agencies.
At no time during the ad delivery process does ExitExchange® collect
any personally identifiable information about you, such as your
name, street or email address, or phone number.
In the course of serving ads, ExitExchange® collects certain non-personally
identifiable data by placing a ‘cookie’ (a small file containing
a unique, randomly selected alphanumeric tag) on a consumer’s computer
hard drive. The non-personally identifiable information collected
in connection with a cookie includes:
- IP Address of the machine (browser/proxy) connecting to ExitExchange®
- browser type (i.e., IE 3.x, etc.)
- operating system (i.e., Macintosh, PC, etc.)
- date a particular ad was served
- time a particular ad was served
- advertisement tag (placed by a website on a web page to call
up an ad)
This data allows us to measure and report information to our customers,
such as the number of browsers who see an ad, the number of people
who click on an ad, and how many times we delivered an ad. We may
aggregate and use this data internally for statistical and reporting
purposes.
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