Patent Office Publishes ExitExchange® Patent Application
for Pop-Under Advertising.
COMPANIES USING POP-UNDER ADS MAY HAVE TO PAY A ROYALTY
Portland, OR - May 30, 2002 -- ExitExchange® today
announced that its patent application covering all forms of
pop-under advertising has been published by the U.S. Patent
and Trademark Office. Anyone using pop-under ads may end up
owing a royalty fee to ExitExchange®.
Popularized by companies like X10 and Classmates, pop-under
ads have become the most effective form of advertising on
the web today, and are reviving a sluggish Internet advertising
market. Highly trafficked sites including Yahoo, AltaVista
and Hotmail are now offering pop-under advertising campaigns
at a premium to their advertising customers.
"We created the pop-under ad to be both effective and
user friendly," said Bryan Hunter, Chief Operating Officer
for ExitExchange®. "It's easy for advertisers to get excited
when they begin to see the impressive results from a pop-under
campaign. Properly implemented, pop-under advertising is very
effective over the long term and does not interfere with a
web surfer's experience."
A new U.S. patent law entitles ExitExchange® to a royalty from
anyone using pop-under advertising from the date of publication,
once issued. "This is a very exciting time for us,"
said Andrew Vilcauskas, President and CEO of ExitExchange®.
"We've recently inked several major licensing deals with
companies utilizing our technology. Pop-under advertising
is here to stay and has become an important revenue stream
for many large Internet companies."
Founded in 1999, ExitExchange® created, and was the first to
market, its new form of advertising that has become popularly
known as pop-under advertising. The company has built a network
of over 40,000 business related websites and is growing at
over 15% a month. ExitExchange® has licensing partners all
over the world.
To learn more about ExitExchange® and how to license its pop-under
advertising technology, visit the company's website at www.exitexchange.com.